From our previous research, we know there’s still more to learn about loyalty. And that’s why this report is called "Fidelity." Lost in the sea of points, badges, invites to special events, etc., there is a layer of connection and commitment among customers that we think needs a new type of classification and investigation. If the Affluent aren’t feeling loyalty to brands but still keep coming back, are they just settling for convenience? We know that personalization and customization are important, but how can personalization work on a mass-scale? Finally, we want to understand what a customer’s fidelity is worth to a brand and what challenges and opportunities still exist.
The Affluence Collaborative is a flexible research model that offers marketers who focus on the affluent consumer a unique platform combining actionable insights, thought leadership, and community. Membership is offered on a category-exclusive basis.
member benefits
understanding the whole person.
MoreThe Affluence Collaborative takes a giant step beyond ordinary research to examine the emotional underpinnings that shape the hearts and minds of our affluent target. Consequently the Collaborative delivers a much more expansive and holistic point of view than you would likely encounter in other research, enabling you to better understand your customers and make plans accordingly.
Because The Affluence Collaborative is available only on a category-exclusive basis, the results and findings are yours and yours alone; they are not available to competitors in your category. Exclusivity offers a distinct competitive advantage to members. The knowledge that this work will not be sold and resold provides an additional measure of certainty while offering our members with first-to-market opportunity and the knowledge that they will have insights about the consumer that their competitors will not.
fresh topics. fresh thinking.
MoreUnlike tracking studies, we are not concerned with serving up the same questions quarter after quarter. Instead, our emphasis is always on what's new and what's next. We're not looking for incremental change in behavior; we're looking for big news. The Affluence Collaborative is structured to look deeply into topics that are of critical importance for brands today. Because we're looking where others aren't, the questions we pose are different by design. The results are intriguing and unexpected.
qualitative. quantitative. collaborative.
MoreThe Affluence Collaborative distinguishes itself with a unique blend of qualitative and quantitative research designed to dig deep, open the doors to discovery, and lead to provocative insights. Most importantly, however, the research is collaborative: Members help determine the topics we investigate. And we invite a broad range of thought leaders and experts to weigh in too, believing that the better the questions are that we ask, the better the results will be.
educating the entire company.
MoreWhile The Affluence Collaborative is conceived of as marketing research, the findings will inform all other parts of the organization as well‚ from Product Design and Staff Training to Human Resources and CSR efforts and beyond. One obvious advantage of such broad application is the opportunity to spread knowledge (and potentially spread cost as well) over several departments or the entire organization.
becoming a most valued partner.
MoreAs the only company in your category with access to The Affluence Collaborative, you are able to add value to the relationships you have with key trade partners by sharing insights as appropriate. By establishing yourself as the category leader you assume the role of most favored partner.
what community can mean.
MoreBecause The Affluence Collaborative is available only on a category-exclusive basis, members can feel confident about speaking openly and frankly with one another since there is no competitive threat. This opportunity for honest dialog among an informed community gives members a chance to query one another about their experience, about best practices, about recommendations for trusted vendors or suppliers, or about trends or developments which might affect one another's categories. Ultimately, the Collaborative sets itself apart by going beyond charts and data to offer a true learning environment.
thinkTank + braintrust.
MoreEach year we invite members of The Affluence Collaborative to join us along with several of our Advisory Panel members at our thinkTank — a lively, wide-ranging, and provocative discussion of current issues affecting the affluent.
As further added value to members, we offer two days of brainstorming with senior members of The Affluence Collaborative. We'll work with your marketing team on a specific business challenge of your choice in order to give you a fresh perspective on the issue. The consulting expertise of The Affluence Collaborative team is enriched by that of our parent company AGENCYSACKS, specialists in influencing the affluent on behalf of leading marketers.